Media Prima Berhad (MPB) has entered into a strategic partnership with Pengurusan Aset Air Berhad (PAAB) to educate the public on the importance of conserving Malaysia’s water resources. The collaboration aims to drive education through corporate social responsibility (CSR) initiatives focused on the value of treated water and the protection of catchment areas.

During a recent corporate visit to the MPB News Centre, both organisations discussed ongoing efforts and future collaboration opportunities to support the national agenda on sustainable water supply. The visit also served as a platform to explore joint media efforts in strengthening public outreach.

PAAB was represented by its senior management, while MPB welcomed the delegation with its leadership team. The partnership reflects a shared commitment to environmental responsibility and long-term water resource sustainability.